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Anypet4u Advertising Guide

Advertisers are fully responsible for ensuring that the adverts they place are suitable for listing on Anypet4u, that they are legal and within the following guidelines.

Anypet4u is a classified platform specifically aimed at the pet marketplace in the UK. All advertisers must be aware that Anypet4u is exclusively operating within this market place, and only adverts within this niche will be accepted for publication on this website.  If you are unsure of whether your advert can be listed, please feel free to get in touch with our team for correct guidance.

We reserve the right to edit, remove or reclassify any advert at our discretion.

Posting Adverts

Every advert that is submitted to Anypet4u for publication is fully checked by a member of our admin team before being authorised to go live,  more than half of all adverts placed never actually make it onto the Anypet4u website due to not following our advertising guidelines.

No advert will be considered for publication without the following information:

  • Full and correct postal address within your profile –  This has to include your house number as well as Street name, Town, County and Postcode.  (This is for internal use only and will not be displayed publicly on the Anypet4u website).
  • Your Telephone Number – This can be a landline or mobile number. This contact number must be included in your account profile as well as the advert for Anypet4u staff and potential buyers to contact you for further information or enquiries. (We regularly contact advertisers by the phone number given for verification purposes.)
  • Valid Email Address – Email addresses will be verified at the point of members registration and this verified email will be used for internal messaging between buyers, sellers and the Anypet4u community. (Any advertiser who attempt to include an email address hidden within the advert content will be banned from the Anypet4u website).
  • Photographs – Please note that we require adverts to include both clear and recent photos of the pets being advertised, and in the case of puppies or kittens, the adverts also need a photo of their parents uploading. This is very important for potential buyers to see what their pets may look like when they are fully grown. (Anypet4u will not approve adverts without genuine photographs. Do not use stock photographs or any downloaded from the internet!) 
  • Attempting to defraud Anypet4u Users? – If you visit the Anypet4u website with the intention of committing fraudulent crimes or attempting to scam any of our community we will be aware of you. Our in house security are well versed in Cyber crime and you will be instantly flagged, your IP address logged and details forwarded to the National Fraud Intelligence Bureau (NFIB)

We may need to ask you to verify your name and address by sending us a photo of your Passport or other form of ID. If you are not prepared to enter your correct name and full address details on your Anypet4u account do not create one as we will not be prepared to approve it.

Business Advertising

If you are advertising in the course of business, you must upgrade to Anypet4u Business Package. For more information see:  Anypet4u Business Advertising


Adverts using graphic, obscene or racist language will be removed immediately and we reserve the right to terminate membership of anyone who abuses the community in this manner.


All adverts for animals must be accompanied by a recent photo of the animal offered.
We do not allow advertising for kittens to be sold within 9 weeks of birth. We do not allow dogs or any other mammals to be sold within 8 weeks of birth. Other animals (non mammals) may only be sold once they are capable of feeding themselves. We do not accept adverts for animals that are yet to be born. We do not accept adverts for animals which are pregnant.

Advertisers classed as carrying on a business of breeding dogs for sale within the terms of the Breeding and Sale of Dogs (Welfare) Act must be appropriately licenced and require the Anypet4u Business package.

Members advertising 3 or more litters of kittens or puppies will be considered a commercial breeder, and therefore require an Anypet4u Business package in order to advertise kittens or puppies.

We have the right to ask you to upgrade to Anypet4u Business package if we believe you are selling pets for business purposes. Failure to do so may result in your adverts being withdrawn and registration cancelled.

We do not allow animals to be bought with the intention of then being resold.
We do not allow animals less than 12 months old to be advertised for stud.

Advertisers offering to rescue animals should state clearly whether they are offering the animal a permanent home, or whether it will eventually be rehomed to a new owner. If the animal is to be rehomed, the advert should also clearly state an indication of the donation amount that will be required by the new owner and a brief description of the process undertaken in selecting a new owner for the animal (eg. home visits required, references required etc.).

We do not accept advertisements for Pit Bull Terriers, Japanese Tosas, Dogo Argentino, Fila
Braziliero, crosses of these breeds, or other dogs of the type controlled under current UK Dangerous Dogs legislation.

We also reserve the right to decline advertisements where we have reason to suspect that a dog is a prohibited type or has the potential to be dangerous, either based on the appearance of the animal or wording of the advert.

We do not accept adverts for dogs trained as guard dogs or trained to be aggressive, or dogs listed for working or hunting purposes alone. Please view our Working Dog definition for more guidance.

Animals listed within Annex A of the CITES endangered species list must be sold with a valid Article 10 certificate. This includes certain species of parrot, parakeet, cockatoo and tortoise. Its presence, along with a valid Article 10 certificate number, should be stated in the advert.

We do not accept advertisements for birds of prey that have not been appropriately registered or licensed. Please contact us to provide appropriate proof.

We do not accept advertisements for meerkats or monkeys of any breed. We do not accept advertisements for animals controlled under the Dangerous Wild Animals Act.
We do not accept advertisements of wild caught animals.
We do not accept advertisements for dogs with docked tails born after April 2007, with the exception of working breeds as defined in the Animal Welfare Act 2006.

Any docked working breeds must state that a vet’s certificate is available to verify the docking was done legally. This restriction includes animals born outside England and Wales.
We do not allow the advertisement of dogs that have clipped or cropped ears.
We do not accept adverts for dogs advertised as suitable for illegal activities such as dog fighting and hare coursing.

Live vertebrates are not to be delivered through the postal system or by courier service, national or international.

We do not allow animals to be advertised as “gifts”, especially in reference to special occasions such as Christmas and Easter.

We do not allow animals to be advertised as “urgent” or “must-go” as this creates urgency that may result in an animal going to an unsuitable home.

We do not allow live animals to be advertised as pet food.

We do not allow the buying or selling of any animals located outside the UK, or the selling of animals overseas.

We do not allow the sale of horses, ponies or donkeys without a passport.

We do not accept advertisements for animals to be swapped.

It is illegal for an animal to be purchased by someone under 16 years of age. However, we do not allow children under the age of 18 to advertise in our pets or livestock categories as we feel this is more responsible. Sellers should make all practical enquiries to ensure that purchasers on Anypet4u are over the age of 18.

Every purchaser must comply with the duty of care obligations to an animal as specified under the Animal Welfare Act 2006.

In order to meet PAAG minimum standards, we reserve the right to prevent advertisers placing animal adverts based on their account activity

Advertisers classed as carrying on a business of running a pet shop within the terms set
out by the government must hold appropriate licence and require Anypet4u Business package

We do not accept advertisements for puppies for sale under a pet shop licence alone. Only those with a valid dog breeding licence can advertise multiple litters of puppies on Anypet4u.

As of April 6th 2016, all dogs must be micro chipped in order to be advertised on Anypet4u
as defined by The Micro chipping of Dogs Regulations across England, Wales, Scotland and

For more information see:
Micro chipping for Dogs – England
Micro chipping for Dogs – Scotland
Micro chipping for Dogs – Wales
Micro chipping for Dogs – Northern Ireland

The Dangerous Dogs Act 1991
The Dangerous Dogs (Amendment) Act 1997
Breeding and Sale of Dogs (Welfare) Act 1999
The Dangerous Wild Animals Act
The Animal Welfare Act 2006

PAAG Minimum Standards
Pet Shop Licence

Anypet4u reserves the right to refuse, suspend or ban any member who they believe is acting
in an irresponsible way.